Esther Lien
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Connecting peoples through research, creativity and multilingual insights.
My name is Tzu-Chi Lien
I am graduated with a Master’s degree in Textile & Clothing, focusing on cultural branding and fandom marketing.
I specialize in bridging Asian culture, fashion, and entertainment with global markets, supported by trilingual skills (中文 / English / 한국어)
My Expertise & Edge
Turning fan insights into impactful branding & live event strategies
Insights & Analytics
Hanfu cultural branding research (interviews, events)
Fan consumption patterns by age (Taiwan)
Creative Projects
Event & fan engagement analysis
K-pop interaction proposal
Runway modeling
International Exposure
IAFOR KAMC 2025 publication
Study abroad (New York)
TOPIK I (Korea)
Through stage experience, data-driven analysis, and innovative proposals, I demonstrate a well-rounded ability in cultural branding and fan marketing.透過舞台實踐、數據分析、創新企劃與產品設計,展現我在文化品牌與粉絲行銷中的全方位能力。